Goodbye Greeting Cards

Hi Everyone,

For those of you who are regular readers I just thought I would mention that I have decided to close down the greeting card operations. I have enjoyed turning my digital images into physical prints and producing cards of saleable quality. It was great to know that I could produce a product that could be sold in quality giftshops.

P1050439Having said that, it was proving to be a time-consuming and costly exercise. It was becoming evident that in order for the project to be a financial success I would need to pour an enormous amount of time and effort into online and face-to-face marketing. Although I enjoy photography and card-making, selling a physical product not really the direction that I want to take, so I am going to scale back operations to hobby status.

I think I will be happier using ImageChest Photography blog as a vehicle for visual storytelling, without the need to link posts back to a product promotion. Not everything in life is pretty, and I want to portray the variety of life as I see it.

Sometimes you have to wander down the wrong path to get clearer about the right one. For more reflections on the reasons for this change in direction you can check out The Sweet Taste of Disappointment on my May and September blog.


Announcing ImageChest Photography Etsy Store

Given the positive reception to the ImageChest Greeting Card ranges from local outlets I have decided to offer greeting cards via an ImageChest Photography Etsy Store. Etsy allows people wanting to sell handcrafted and vintage items to open their on online “shop” without the expense and hassle of building your own customised website. It also enables potential shoppers with an interest in handmade and vintage products to search for the type of products they are interested in.

P1030083 - Version 3 Image Chest BW

The ImageChest store opened on 7 March 2013 with a limited range from the Paris Colour collection available to Australian buyers. I have also set up two bulk order options, a 6 pack and and 8 pack. I hope to be able to extend the range of images, the size of the bulk orders, and the international availability over time.


Its been an interesting exercise taking photographs of photographs for the store, and I will be looking for more ways to convey the tactile quality of the glossy cards in their cellophane wrappers, which is such a strong aspect of their appeal. Its an exciting development which I hope will introduce ImageChest cards to shoppers from far afield.

Sydney, Australia

Back home in Sydney after an exciting trip. Not a bad view from here either.


I still have a lot of photos to put up from the Niagara Falls – to Lake Placid section when I was having trouble downloading from the camera, so stay tuned for bonus pics from that part of the trip.